Firm History
Halo Creative Group
Halo Creative Group is aptly named. Our mission is to help organizations build a “Brand Halo” that transcends the actual product or service they present. Halo’s core team works with our own roster of Luminaries. These bright minds are primarily former ad agency “bigwigs,” and include some of the best creative directors, writers, artists, designers, producers, composers, PR and media planners, in the Midwest and beyond.
In addition, Halo is a founding member of the Stellar Creative Network. Based somewhat on the Japanese concept of a Keiretsu, it’s a constellation of strategic suppliers. These firms were selected not only for their niche expertise, but also for their compatibility with Halo’s core values: creative excellence, servant-leadership, timeliness, honesty, accountability and transparency. Our clients are at the center of this constellation … surrounded by (okay, we’ll say it) stars.
Based in the Detroit-Ann Arbor area since 1999, Halo is positioned to serve clients across North America in a wide range of industries, including retail, restaurants, hotels, health care, automotive, colleges, non-profits, Christian non-profits, publishing and more. Our services run the gamut, from branding, television spots, radio spots, web, print, graphic design, media buying, social media and even live events.
For each project, we assemble a custom-built team, and do the one thing small agencies can’t: Surround you with the brightest stars at rates well within Earth’s orbit.
Founding Partner/ Creative Director
Mike Sullivan
As former Senior Vice President and Creative Director for a gazillion dollar ad agency, Doner, Mike has over 30 years of experience in generating advertising campaigns that are both creative and effective. He has been recognized for his work on clients as diverse as Coca Cola, National Car Rental, Mazda, La-Z-Boy, BF Goodrich, Red Roof Inns, 7-Eleven, Meijer and dozens more. His international work plays at the World of Coca Cola museum in Atlanta and he has won over 150 industry awards. Included in these are the Gold and Silver Lion d’Or, London International Award and several Clio awards. He was named an Adweek Creative Allstar and received Advertising Age’s “Best” Award.
In recent years, Mike has also focused on “getting back to where he once belonged” by bringing his mainstream expertise to the non-profit and Christian arena, including digital curricula and TV and radio spots for clients such as Zondervan Publishing, Presbyterian Media Mission, Feed the Children, Volunteers of America, Food For The Poor, Kids Hope USA and others.
