The “Ah” then “Ha” moment in an apathetic world.
Our primary “Ah” function is to Attach a Halo to your Brand. This “Brand Halo” transcends the tangible, functional benefits of a company (the actual products and services a company offers) … and takes into account the intangible, emotional benefits. If it’s true that people tend to do business with people they like, then a Brand Halo is a combination of carefully crafted attributes that create a “likeable” persona … a healthy glow.
The “Ha” mission of Halo is to Hold Attention! Nobody’s waiting for the next lame carpet commercial, or eagerly looking for their postal carrier to drop off the junk mail. You can’t even expect your audience to meet you halfway, let alone seek you out.
In a world of over-communication (which leads to apathy) and parity products (which leads to boredom), playing it safe is the riskiest thing you can do.
To create that “Ah Ha” moment you need work that respects the times we live in. Created by a company that fights unfairly on your behalf by by infusing every aspect of your branding, marketing and advertising with the kind of emotion or entertainment that makes your audience laugh, smile or mist up. Like a tractor beam they will feel irresistibly drawn to you.
Or, said another way—“He who gets the last laugh … gets remembered.”
