There are spots in this section that cost well over a million dollars to produce … (Coca Cola, for example).
With budgets like that, even the most junior writer can succeed, because just about anything he or she can think up can be produced. But when budgets are tight, you need veteran writers who can design elegant solutions that give a spot a “national” look and feel for a fraction of the cost. We love the definition of “elegant”: Beautiful simplicity.
Please don’t be scared away by this reel. Instead, think of us as a deeply experienced resource … that’s very resourceful.
